"Like" your makeup meta? Yves Saint Laurent’s recently unveiled limited edition eyeshadow palette was inspired by Facebook. Hard to believe? What’s harder to believe is that no one had thought of this already!
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High-end marketers were increasingly interested in growing their social media networks and boosting mobile commerce and ecommerce transactions and will continue to do so in 2012.
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Be it social media, mobile marketing, email or glossy print, luxury marketers will continue their steady pace toward building better relationships with consumers who thirst for and stand by products of high quality, limited distribution and great perceived value in their eyes.
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Successful luxury brand marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.
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Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index
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