Travel websites are very much search orientated which means a good search tool can be crucial to the success of the site.
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FI looks at industry verticals such as travel through the lens of progressive disruption and ask themselves: What is the Furue of the airline website?
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As a User Experience designer for Deepend, I create user journeys for people I don’t know and who I may never meet, every day. My goal is to enable these users to interact with an interface with ease and intuition. However, what I had overlooked was the reality that these interfaces were not always in the digital space.
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Whilst much of the content on mammamia.com.au is personal, relevant & raw, it is not curated strategically.
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