How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience.
This offering is a world first for an album launch of this size offering fans around the world an opportunity to hear tracks from his new album and unlock exclusive virtual content and features through Blippar. Bieber fans simply point their smart phone at the ‘Believe’ album cover, or even an ad or poster for the album and the image comes to life, unlocking content including track samples, an opportunity to buy the album directly from iTunes and competitions. Users can even have their photo taken with the virtual star which can then be shared through their social channels. Fans can return each week to blipp for new photos and fresh content. A great move from Blippar to hit a mass market.
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