Independent digital agency, Deepend, has reinvigorated the digital platform of leading consumer brand, S-26, to deliver a richer and more seamless experience for parents seeking information and inspiration online.
Designed as an innovative and useful tool, Me and My Child integrates product information with a wealth of insightful content to help support families across the various stages of development, from pregnancy to toddler.
Deepend was engaged by the brand’s parent company, Aspen Nutritionals, to drive online engagement, advocacy and growth of the S-26 Mum’s Club eCRM program. To do this, the team developed a cohesive refresh of the site across design, layout and structure which included optimising and streamlining existing content. The solution also includes a responsive design to provide a frictionless experience for parents across desktop, tablet and mobile.
Kate Brown, digital marketing associate at Aspen Nutritionals, said the digital revamp has provided a whole new layer to the brand’s offering. “Deepend has consistently reflected S-26’s values across the site and developed a truly engaging online destination. The enhanced consumer experience is sure to reap positive results in our ongoing quest for continuous improvement and has truly exceeded expectations.”
Dan Robathan, general manager and head of strategy at Deepend, said the team kept parents’ needs front of mind throughout the design process to ensure the final product would meet their requirements.
“At Deepend we firmly believe in employing a user-first approach in everything we do. By showcasing products alongside informative videos and articles in an easy-to-navigate age structure, we have created a useful and engaging resource that their target audience will return to time and time again.”