“For decades, television has been used as a babysitter by parents desperate to get dinner on the table or for a few minutes of calm amidst the drama of child rearing. But instead of channel surfing, kids today are increasingly surfing the digital library of Netflix to get their cartoon fix.
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Sanford C. Bernstein analyst Todd Juenger conducted focus groups interviewing 16 mothers about when and how they allowed their children to watch television. In a report, he found that “content control, commercial avoidance and time management” were their key concerns when finding entertainment for their kids. The moms were worried that the commercials usually associated with kids channels were not only selling them on unhealthy snacks but also lowering their attention spans. Netflix lacks commercials and gives parents more direct control of what’s coming down the content pipe, which moms liked.”
