Sixty-three percent of mothers say they use social media, a
new study finds, up from just 11% three years ago. Mothers like sites with
broad appeal, such as Facebook, for their socializing needs, but when it comes
to shopping, they’re more apt to consult a specialty site. New moms represent
an interesting opportunity for marketers, the research notes, because the vast
majority say their purchasing habits and buying criteria changed once they had
a child.
