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Clever Fund Raising

By Dave Di Veroli on March 2, 2012 in Latest Posts, Secondary blog posts with No Comments

The eternal question organisations face is how do you get people to donate? Godaddy.com use a clever way […]

By Dave Di Veroli on February 10, 2012 in Latest Posts, Nomad, Secondary blog posts with No Comments

As adoption of mobile devices grows among consumers, it’s important for marketers to keep up with its evolution […]

By Dave Di Veroli on January 20, 2012 in Latest Posts, Secondary blog posts with No Comments

Anti Smoking ads have been trying to convince smokers to quit for years. Exhausting every possible angle, attempting […]

By Dave Di Veroli on January 17, 2012 in Latest Posts, Secondary blog posts with No Comments

This campaign uses the Facebook platform to find its audience then provides a payoff through Direct Mail. In […]

By Dave Di Veroli on January 16, 2012 in Latest Posts, Nomad, Secondary blog posts with No Comments

Here’s an interesting promotional mechanic from Scandinavian Airlines that requires 2 people (couple up to buckle up!) to […]