This campaign uses the Facebook platform to find its audience then provides a payoff through Direct Mail. In this case it was Kleenex looking for sick people and then sending them a Kleenex care package in the mail. Very clever stuff.
Combining Facebook and Direct Mail
By Dave Di Veroli
on January 17, 2012
in Latest Posts, Secondary blog posts
tagged with advertising, brands, campaign strategy, cool, digital campaign, Facebook, marketing, social media, social media trends
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- Dave Di Veroli
- Planner, strategist and digital thinker. Dave has worked with a range of clients including Coca-Cola, Unilever, Lexus & Westpac in Australia. He has also spent time in California where he dabbled in surfing while working on global campaigns for Campari, Hitachi and SKYY Vodka. Dave has won two ADMA awards for effectiveness with one nominated for the prestigious ADMA Grand Prix Award. He is a member of the Account Planning Group and Account Director / Strategic Planner at Deepend across Merlin Entertainments, Carnival Australia and Unilever brand Continental. More about Dave on LinkedIn.
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