Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, by Adam Morgan, talks exactly about this. Adam has done a great job at defining 8 straightforward Credos as to where to start conquering more stake in the market place. Below is a summary of these 8 pieces of marketing gold.
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Big data is only useful if we know how to mine, interpret and apply it to help our client make better business decisions. We should keep in mind and work with the overlap of devices, channels and creative.
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Some thoughts about how social platforms could become a One stop shop. Or are users happy with how it is now?
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Coca-Cola has put a new vending machine in tactical places around the world. Once you engage with the machine, it gives you 70 secs to race to another location, while avoiding obstacles along the way.
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