"Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers."
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Subscription television service Foxtel is running a social media campaign for a single day in which tweets are turned into sporting chants.
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Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index
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Nearly 90% of consumers around the world are satisfied with their bank, but brand owners must tackle declining trust, decreasing loyalty and the rise of social media, Ernst & Young has argued.
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Social coupons are a customer acquisition strategy that ties coupons to referrals from existing customers. How do social coupons work and why do different brands see them differently?
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