Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, by Adam Morgan, talks exactly about this. Adam has done a great job at defining 8 straightforward Credos as to where to start conquering more stake in the market place. Below is a summary of these 8 pieces of marketing gold.
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Metro Trains’ ‘Dumb ways to die’ cartoon is the fastest spreading Australian viral brand hit of all time, YouTube has confirmed.
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“Indoor” GPS technology is set to revolutionise the way we use location-based services by offering an unprecedented level of destination information at virtually any location on the planet.
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Big data is only useful if we know how to mine, interpret and apply it to help our client make better business decisions. We should keep in mind and work with the overlap of devices, channels and creative.
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Often copywriting is seen as an afterthought in digital work. Nail a killer strategy, design like picasso, develop the masterpiece then haul it back over to the client to plug in the content. However wordsmithing is not just a nice to have, it is essential to customer relationships! As the old advertising saying says “the customer is not an idiot, she is your wife.”
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