All posts in Fashion

Burberry, Ralph Lauren receive genius rankings in L2 fragrance IQ

By The Editor on July 4, 2012 in Consumer Products, Fashion, Luxury & Premium Goods, Luxury & Premium Goods, Social Media with No Comments

Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index

Burberry spreads mobile reach via TV Guide app

By hello_emily on July 4, 2012 in Consumer Products, Entertainment & Media, Fashion, Luxury & Premium Goods, Luxury & Premium Goods, Media & Entertainment, Mobile, Technology with No Comments

British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.

Pairing the Right Clothes and the Right Table

By The Editor on July 4, 2012 in Fashion, Innovation, Music & Fashion, Trends with No Comments

About the only time that food and clothing turn up together in ads is when detergents demonstrate their abilities to remove from one the stains made by the other.

Uniqlo taps mobile to drive giveaway promotion

By hello_emily on July 4, 2012 in Consumer Products, Ecommerce, Fashion, Mobile, Retail with No Comments

Uniqlo has turned to mobile advertising to increase awareness for its new incentivised promotion that rewards consumers with prizes, including a $5,000 shopping spree.

Augmented Reality Shopping Coming Soon

By The Editor on July 3, 2012 in Consumer Products, Ecommerce, Fashion, FMCG, Innovation, IT & Telecommunications, Mobile, Music & Fashion, Nomad, Retail, Technology, Technology, Trends with No Comments

IBM Research announced the prototype of a mobile app that can act as a personal shopping assistant in stores. The mobile app could be branded and provided by retailers. Consumers would download the app and then input products they’re shopping for and their selection criteria.