Not all brand develop from a product. Some of them start with a feeling, an emotion that they want their customers to feel.
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Gen C cares about creation, curation, connection and community. They are the YouTube generation.
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Big news from Facebook this morning – the Facebook Promotional Guidelines have been updated to the effect that brands no longer need to administer competitions and promotions through a Facebook App. This means that competition entry and voting can take place directly on the page Timeline via liking or commenting, or by direct messaging the page.
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Brands that behave more humanly, including showing their flaws, will be awesome. Success in business is more than just being aware of new techniques and technologies.
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So, now the dust has settled from another amazing SoDA Global Member Meeting (GMM), I thought I’d give you a quick wrap up of the event and what we took out of it.
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