All posts in Opinion

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#Patrick #Offspring. It was the topic of conversation yesterday morning at work. I can’t believe I missed the episode of the year, and I’m not even an Offspring devotee. I was at a friend’s place on Wednesday night so I missed all the lead up hype surrounding the mystery of ‘who would die’ in this week’s episode of Offspring.

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A journey through the pleasures and pitfalls of socially-responsible design with a panel of experts, including Industrial Design graduate Hollie Baigent, Tamsin O’Neill from green & Treadlie, and Indonesian architect Eko Prawoto.  

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Married to your ambition of becoming a strategist one day? So am I. So here I am, humbly taking you on my journey of my learnings and mistakes showing you what works well and what doens’t. First stop: branding.

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Lunch and Learn for August at Deepend saw ‘The AppVillage’ explain not just what they do all day (and sometimes all night), but some of the key issues facing starting up your own business.

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Brand storytelling across multiple channels is more relevant than ever. The brand story needs to unravel and evolve over time, and customers need to be part of that journey. Digital is changing the game from the “big idea” delivered via traditional advertising, to the increasing relevance of brand storytelling across multiple channels.

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