Consumers Prefer Mobile, Marketers Prefer Print

With all of the talk about “this is the year of mobile”, it’s a shame to see that marketers still aren’t seeing the potential.

Mobile devices now account for 10% of daily media consumption, and yet less than 1% of ad spend goes towards mobile as a channel. On the flip side, print media accounts for only 7% of our media time, but still commands 25% of the budget.

What gives?

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