With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, by Adam Morgan, talks exactly about this. Adam has done a great job at defining 8 straightforward Credos as to where to start conquering more stake in the market place. Below is a summary of these 8 pieces of marketing gold.
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Steve Wozniak’s view on the NBN and leading on to young entreprenuers. Best quote from the article is, “he feared the torrent of intellectual property lawsuits being filed by companies such as Apple, Samsung, Google, HTC and Nokia because they could prevent future entrepreneurs from treading a path to technology fortune.” This is extremely important and under emphasised in media, as there aren’t many questioins being asked on the effects of patents and its potentail restriction on furthering the development of technology.
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A phrase taken from Steve Jobs’ Biography which translates as “less, but better” has largly inspired the way Apple approaches their product design.
Read More16 year old Louis Harboe has re-created Apple’s iOS icons in pure CSS, also going into details about […]
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