An ad for a rare disease makes an uncomfortable statement.
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Often copywriting is seen as an afterthought in digital work. Nail a killer strategy, design like picasso, develop the masterpiece then haul it back over to the client to plug in the content. However wordsmithing is not just a nice to have, it is essential to customer relationships! As the old advertising saying says “the customer is not an idiot, she is your wife.”
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Is it a big idea behind the work? A tight strategic rationale? Or some fancy pants motion graphics? […]
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It’s natural to want to tell every little detail of your campaign in a case study – don’t do it! While Humpty Dumpty may have been wearing corduroy pants when he fell off the wall, it doesn’t really matter. Read on for more about Humpty and other pointers worth keeping in mind when crafting your next case study.
Read MoreWhen copywriter Robert Pirosh landed in Hollywood in 1934, eager to become a screenwriter, he wrote and sent the […]
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