Ten is wading into the social TV space in a partnership with UK company Zeebox to rival Yahoo!7’s Fango and Nine’s Jump-in.
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“For decades, television has been used as a babysitter by parents desperate to get dinner on the table […]
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FOR decades, advertisers were as closely associated with game shows as slick hosts eager to give away prizes. Now, an airline known for nontraditional approaches to advertising is sponsoring a game show with a couple of contemporary twists: It will be played live, and online.
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A kid from Nebraska shows up in New York City to make it big. This kid was Bryan Odell, a 21-year-old college dropout who lived with his parents. Gangly, with curly blond hair, he looked and talked as if he arrived straight from central casting. (“I was just a kid from Nebraska,” he says.) But central casting had nothing to do with it. As an aspiring YouTuber, he cast himself.
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Augmented Reality app Blippar gets a boost from Justin Bieber who is using the technology to promote his new album. Beliebers will have the opportunity to access content, hear new tracks, enter competitions and even purchase the album just by pointing their phone at an album cover or promotional material.
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