A few recent stories from the world of consumer electronics.
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Perceptive Media is media – either video or audio – that adapts itself based on information it knows about individual viewers.
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Subscription television service Foxtel is running a social media campaign for a single day in which tweets are turned into sporting chants.
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British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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TV remains the preferred choice for viewing the major sporting event, but online and mobile are catching up as key delivery channels.
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