The key to unlocking innovation is to apply both left brain (strategic) thinking and right brain (ideas) thinking with equal authority and in the right order.
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The key to unlocking innovation is to apply both left brain (strategic) thinking and right brain (ideas) thinking with equal authority and in the right order.
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Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?
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A phrase taken from Steve Jobs’ Biography which translates as “less, but better” has largly inspired the way Apple approaches their product design.
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