What does sustainability and one of the hottest tech trends have in common?
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3d printing is starting to completely change how we think about "products". The fact that we can now print quite complex shapes and machinery takes us just that much closer to a world in which we no longer need to BUY a product.
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Now is a fertile time for innovation. But what does it take to be innovative?
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Google enters the world of physical products by emulating Bang and Olufsen style design, effectively taking their business model from “free” all the way to “premium” in one giant leap.
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A phrase taken from Steve Jobs’ Biography which translates as “less, but better” has largly inspired the way Apple approaches their product design.
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