Can red make you a winner?
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“People don’t buy what you do, they buy why you do it” – give a consumer a compelling reason to believe in your brand and they will overcome almost any barrier to participate.
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The pillar of brainstorming is to think collectively and not to criticise – however, studies have shown that constructive critique and individual thought can be up to 40% more productive.
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Humans are torn by the conflict between the need to feel good about ourselves and the need to benefit from dishonesty. By rationalising our actions, we manage to do both on a daily basis.
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The key to unlocking innovation is to apply both left brain (strategic) thinking and right brain (ideas) thinking with equal authority and in the right order.
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