Integrated communications agency, History Will Be Kind (HWBK), is continuing to expand its client roster and travel portfolio with a raft of new business wins including Cheapflights, the leading flight search and deals publishing platform, and World2Cover travel insurance.
Operating at the crossroads of public relations and social media, HWBK will provide both brands with cross-platform strategic consultancy, content and influencer engagement support spanning B2B and B2C activity. HWBK’s remit for Cheapflights will cover both the Australia and New Zealand markets.
Managing partner of HWBK, Emma-Jane (EJ) Granleese, said the team is thrilled to be partnering with such exciting brands, bolstering the agency’s travel and destination portfolio.
“The calibre of the clients we are working with is testament to the strength of our hybrid offering and commitment to delivering high impact, integrated, content driven communications programmes. On the back of new business wins, the team is also set to expand in the coming months across both our public relations, content and social media streams. 2015 has certainly been a strong year for the agency,” she said.
Global head of communications and PR at Cheapflights, Phil Bloomfield, said he is looking forward to building the brand’s profile in partnership with HWBK.
“Cheapflights is a global leader with ambitious plans across a number of territories. We see massive potential across the Asia Pacific region, and I can’t wait to work with the HWBK team as we start to realise that by driving awareness in the dynamic, fast-moving Australian and New Zealand markets. The strength of our brand gives us excellent foundations for growth here and we’ll be looking to build on this by continuing our legacy of pioneering product developments and innovative commercial partnerships.”