Lay’s has decided to break the mold and show you there’s nothing to hide: 100% real potatoes, vegetable oil and a pinch of salt. To make it simple, +Castro and BBDO Argentina decided to use real potatoes to offer a Lay’s sampling in a unique venue in the main POS in Argentina by inviting people to insert potatoes in a special machine: The Lay’s Machine.
The first Lay’s machine is already working in a Walmart in Buenos Aires and it’s not activated with coins but with real spuds. When you insert a potato the machine is activated and you follow the entire process from raw potato to a Lay’s chip: washed, peeled, cut, cooked, salted and packaged ready to pop into your mouth fresh and hot from the machine.
