All posts by The Editor

Consumerology: Thinking broadly about pharma

By The Editor on July 4, 2012 in Health & Wellbeing with No Comments

Here’s to our health.

iPhone app works with docking monitors to visualise users’ health

By The Editor on July 4, 2012 in Consumer Products, Health & Wellbeing, Innovation, Mobile, Nomad, Technology, Technology with No Comments

VitaDock is a free iPhone app that works with docking monitors to help users visualize and manage their overall health.

Luxury Brands & Mobile eCommerce

By The Editor on July 4, 2012 in Consumer Products, Luxury & Premium Goods, Luxury & Premium Goods, Mobile, Nomad, Trends with No Comments

High-end marketers were increasingly interested in growing their social media networks and boosting mobile commerce and ecommerce transactions and will continue to do so in 2012.

Luxury Daily’s Luxury Marketing Outlook 2012

By The Editor on July 4, 2012 in Consumer Products, Fashion, Luxury & Premium Goods, Luxury & Premium Goods with No Comments

Be it social media, mobile marketing, email or glossy print, luxury marketers will continue their steady pace toward building better relationships with consumers who thirst for and stand by products of high quality, limited distribution and great perceived value in their eyes.

4 Pillars of Digital Marketing for Luxury Brands

By The Editor on July 4, 2012 in Consumer Products, Fashion, Luxury & Premium Goods, Luxury & Premium Goods, Retail with No Comments

Successful luxury brand marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.