All posts in FMCG

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Lays create a chip machine, potato goes in, Lay’s chips come out!

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Unilever tries to address the problem of global food shortage through distribution channels.

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In our tech savvy age, it has become the job of the agency to help less advanced companies create products to help navigate this new landscape

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Social coupons are a customer acquisition strategy that ties coupons to referrals from existing customers. How do social coupons work and why do different brands see them differently?

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‘V Energy Drink’ gives its consumers ‘money can’t buy’ experiences, including a body-builder mover and a decked-out jacuzzi truck.

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