It’s no secret that I’ve spent a huge amount of my career working in the weird and wonderful world of political communications.
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Is it a big idea behind the work? A tight strategic rationale? Or some fancy pants motion graphics? […]
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Coca-Cola has put a new vending machine in tactical places around the world. Once you engage with the machine, it gives you 70 secs to race to another location, while avoiding obstacles along the way.
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The pillar of brainstorming is to think collectively and not to criticise – however, studies have shown that constructive critique and individual thought can be up to 40% more productive.
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It’s natural to want to tell every little detail of your campaign in a case study – don’t do it! While Humpty Dumpty may have been wearing corduroy pants when he fell off the wall, it doesn’t really matter. Read on for more about Humpty and other pointers worth keeping in mind when crafting your next case study.
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