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The AIMIA V21: Digital Summit 2012 is an excellent opportunity for speakers to focus on leading edge case studies, research, and best practice in the areas of digital customer experience, cross platform publishing and broadcasting innovation, data, and digital product and service development.

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The key to unlocking innovation is to apply both left brain (strategic) thinking and right brain (ideas) thinking with equal authority and in the right order.

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SecondStory.com – a stimulating creative studio website.

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You have to see it to believe it: Slinkies look crazy not just tumbling down stairs but in free fall. In a new video, YouTube’s favorite Slow Mo Guys capture the puzzling dynamics of the iconic toy at 1,600 frames per second on a Phantom Flex camera. The video, which we discovered via the curators of awesomeness at Laughing Squid, is not the first to look at the phenomenon and the Slow Mo guys (Gavin Free and Daniel Gruchy) are willing to admit their take is not exactly super informative.

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“Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.”

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