With the digital channels dominating consumer journey for the automotive sector, digital marketing is rapidly becoming the medium of choice for car manufacturers and dealers. With the expanding rich media formats as well as sophisticated data and insights, the automotive brands have realised the potential of digital marketing as a powerful brand building medium.
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Technology has so far disrupted a lot of industries. Health, music, publishing, etc. It’s time to have a look at how it might change the travel industry. How it might impact marketing, but also product and service offering.
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Over a 1,000 wines to choose from, carefully selected and recommended to you by Amazon .. Shame we won’t see this service in Australia
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Big data is only useful if we know how to mine, interpret and apply it to help our client make better business decisions. We should keep in mind and work with the overlap of devices, channels and creative.
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Coca-Cola has put a new vending machine in tactical places around the world. Once you engage with the machine, it gives you 70 secs to race to another location, while avoiding obstacles along the way.
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