As digital marketing continues to evolve from simple websites to highly sophisticated digital marketing platforms, so too are the tools available to marketers helping integrate their digital activities, gain real-time insight and roll-out targeted initiatives more quickly and effectively than ever before.
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We often talk about the customer journey, customer path to purchase, customer experience and so on. But how often do we actually get out there and walk in the shoes of our customers and see things from their perspective?
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With the digital channels dominating consumer journey for the automotive sector, digital marketing is rapidly becoming the medium of choice for car manufacturers and dealers. With the expanding rich media formats as well as sophisticated data and insights, the automotive brands have realised the potential of digital marketing as a powerful brand building medium.
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PANTONE 17-5641 Emerald, a lively, radiant, lush green, is the Color of the Year for 2013.
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Technology has so far disrupted a lot of industries. Health, music, publishing, etc. It’s time to have a look at how it might change the travel industry. How it might impact marketing, but also product and service offering.
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