Coca-Cola has put a new vending machine in tactical places around the world. Once you engage with the machine, it gives you 70 secs to race to another location, while avoiding obstacles along the way.
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Speaking at The Growth Faculty’s Global Leadership Series in Sydney, Sir Martin Sorrell discussed nine key factors impacting the marcomms industry.
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“Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.”
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Deepend has been appointed P&O Cruises’ digital partner following a pitch against an undisclosed number of agencies. Published by B&T.
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French fashion and record label Kitsuné teamed up with creative media agency CNNCTD+ to create listening posts on New York City sidewalks.
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