Product benefits. Feel like you’ve milked every possibility of showing off how good your product is? Check how these guys found new ways..
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Blackberry just appointed Alicia Keys as their brand ambassador – but did they pass up a “Golden” opportunity to snag the biggest Blackberry touting pop culture icon?
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Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante in 2013.
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With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?
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The message is simple – one screen + one device user relationship is no longer sufficient.
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