New research on major retailers’ use of social media and email marketing shows a significant disconnect between when brands conduct campaigns and when they receive the most engagement
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Subscription television service Foxtel is running a social media campaign for a single day in which tweets are turned into sporting chants.
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Mercedes benz tweets about empty parking spaces. Fantastic execution of the bridge between physical and digital.
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Aston Martin chose digital to market its new Vanquish model and saw a 100%-plus increase in web traffic from social media channels.
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As one of the early adoptors of the Nike Fuel band, I love the idea to utilise a hack, getting the technology out there for all to use and adapt. I wonder if this was part of the SXSW hack challenge; Anyone?
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