All posts in Mobile

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Social media, mobile & online marketing courses.

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Big App-etite

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There is no shortage of cooking apps in the market, making it more difficult to stand out from the crowd. However ChefDay have taken it a step further beyond recipe inspiration and instructions. They offer great recipes from a celebrity chef with the added option of having all the required ingredients delivered to a user’s house!Why just provide the advice when you can also provide the product? This type of vertical integration begs the question of how many other apps could take their service offering to the next level? Some food for thought…

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With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?

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“Indoor” GPS technology is set to revolutionise the way we use location-based services by offering an unprecedented level of destination information at virtually any location on the planet.

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Did RIM miss a beat by letting Nokia / Windows Phone take control of the company that delivered one of their most exciting features to date?

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