All posts in Deepartments

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Ever wanted to know which words you most commonly use in your Facebook status updates? What about the most common names of your friends and where they live? With Wolfram Alpha, all this and more is now possible.

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Great job by the guys at Reborn. Love a good bit of integrated product development myself. And who better to do it with, but one of the most iconic Aussie brands developing great products – Breville.

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“Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.”

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Facebook demonstrate how a user’s actions can be influenced through some subtle changes in design and messaging.

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I’m still not convinced QR codes are producing the level of engagement brands are expecting. We’re seeing more […]

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