FOR decades, advertisers were as closely associated with game shows as slick hosts eager to give away prizes. Now, an airline known for nontraditional approaches to advertising is sponsoring a game show with a couple of contemporary twists: It will be played live, and online.
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Perceptive Media is media – either video or audio – that adapts itself based on information it knows about individual viewers.
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Subscription television service Foxtel is running a social media campaign for a single day in which tweets are turned into sporting chants.
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British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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‘V Energy Drink’ gives its consumers ‘money can’t buy’ experiences, including a body-builder mover and a decked-out jacuzzi truck.
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