TV remains the preferred choice for viewing the major sporting event, but online and mobile are catching up as key delivery channels.
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Augmented Reality app Blippar gets a boost from Justin Bieber who is using the technology to promote his new album. Beliebers will have the opportunity to access content, hear new tracks, enter competitions and even purchase the album just by pointing their phone at an album cover or promotional material.
Read MoreThe Rijksmuseum in Amsterdam is adding another dimension to art using the Layar augmented reality app.
Read MoreThe Serial Space collective presents Time Machine, a brand new platform for the development and presentation of time-based art in Sydney.
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