All posts in Trends and Insights

P&G Takes to the Subways to Sell Good

By The Editor on July 5, 2012 in FMCG, FMCG, Innovation, Retail with No Comments

Marketer Sets Up Virtual Stores in Prague Transit Hubs

Internal Corporate Social Networks

By The Editor on July 5, 2012 in Corporate, Financial Services, Innovation, Social Media, Technology with No Comments

Rumours of a bid by Microsoft for a social network highlight its clients’ growing appetite for setting up their own networks

Luxury Brands & Mobile eCommerce

By The Editor on July 4, 2012 in Consumer Products, Luxury & Premium Goods, Luxury & Premium Goods, Mobile, Nomad, Trends with No Comments

High-end marketers were increasingly interested in growing their social media networks and boosting mobile commerce and ecommerce transactions and will continue to do so in 2012.

Luxury Daily’s Luxury Marketing Outlook 2012

By The Editor on July 4, 2012 in Consumer Products, Fashion, Luxury & Premium Goods, Luxury & Premium Goods with No Comments

Be it social media, mobile marketing, email or glossy print, luxury marketers will continue their steady pace toward building better relationships with consumers who thirst for and stand by products of high quality, limited distribution and great perceived value in their eyes.

4 Pillars of Digital Marketing for Luxury Brands

By The Editor on July 4, 2012 in Consumer Products, Fashion, Luxury & Premium Goods, Luxury & Premium Goods, Retail with No Comments

Successful luxury brand marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.