“Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.”
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Facebook demonstrate how a user’s actions can be influenced through some subtle changes in design and messaging.
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Spending too much time on your computer? Get a PEO to motivate you to exercise instead of reading this! The less you ride the slower your computers cuser moves.
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I’m still not convinced QR codes are producing the level of engagement brands are expecting. We’re seeing more […]
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Not sure what you are up to tomorrow? Well a British research group seems to think they’ll know even if you don’t. They’ve written proof of concept software that tracks your movements via your phone and combines that with social interaction data to predict where you’ll be, even if it’s a deviation from your normal routine.
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